USA Host - Overseas Buyers Campaign

Overseas buyers have never had more power thanks to the downturn of the dollar. The USA Host Program gives you a chance to reach those international investors looking to buy in investment / resort areas.

A new study of British and Irish citizens predicts the market for overseas buyers will more than double in the next five years. Those numbers don't even include the rising number of investors from Canada, Japan, Australia, and other European nations now leveraging their powerful currency.

eSource Agent, an online marketing company with a real estate focus, has only invite three to four top agents in regions of high interest for foreign investors. Ultimately, only one will represent an exclusive territory desirable to overseas buyers.

To learn more about what it takes to be a USA Host and what the program offers join our online webinar.

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The Program Goals

This campaign promises to be the largest overseas effort of its kind in the industry. This marketing campaign is designed to leverage every aspect of Internet marketing including, Search Engine Optimization (SEO), pay per click (PPC), Pay-per-action (PPA), Display ads, Web PR (Press Releases, Directory Services, Link Building), Social marketing/networking (Blogs, Gadgets, Etc). We will be using the most sophisticated tools available in your areas to manage online property searches and customer relationship management. Landing pages are delivered in the language targeted by the advertising and PR campaigns.

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Requirements

The requirements to become an exclusive USA Host are detailed in the webinar. Every Host must be capable of communicating in the language we are targeting for that particular niche market. Every host must be licensed and in good standing with their local and state licensing association as well as the business bureau. Every host must also agree to refer overseas business to other program participants when that buyer is seeking to purchase property outside their territory.

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The following website optimization tips are provided as a service of eSourceAgent.com. Please visit www.esourceagent.com/demo to find out about us.

TIP # 1: Submit your site to Google in 30 seconds...

Go to the first page on your site and copy the web address. It will look like http://www.mywebsite.com.

Now open up the Google site submission page at www.Google.com/addurl/

Paste your address in the URL field and enter the "squiggly letter" security word that they show you. That's it! You have successfully submitted your site to Google. If you can access all the pages on your site from the home page through links then there is no need to submit other pages. You will want to individually submit any deep pages (pages that have no links from the front page).

TIP #2: Submit your site to DMOZ.org

Submit your site to DMOZ.org. Google uses the DMOZ directory to supplement its search results. Click through the categories until you find one you believe your site matches. Then hit the suggest URL link and submit your site. This process can take a while because the categories are human monitored and your site will be reviewed prior to inclusion.

TIP #3: Submit your site to YAHOO!

Add your site to the Yahoo! Directory. http://help.yahoo.com/help/us/dir/suggest/index.html

TIP #4: Submit your site to MSN

Add your site to MSN.com. http://beta.search.msn.com/docs/submit.aspx

eSource Agents - 2007 Top 100 Individual Real Estate Agents Ranked by Web Visibility

View the 2007 List by Clicking Here!

Search Phrase

We used a broad based search phrase {city name} real estate where {city name} was replaced by the targeted city name. The search phrase is the most commonly used broad based term related to real estate searches. The search is performed using Google's Ad testing server so that searches are performed within the geographical region defined by the search phrase. Where the results returned were outside of the area we added the state name after the city name to narrow the search. Click here for an example of Sacramento Real Estate

Sites - Search Engine results

The top 6 search engine result pages (SERPS) are included in the study. We publish only the domain. We chose the top 6 because they generally appear above the fold. {See eye trace studies}

ONLY Individual Realtors and small teams were included.
We included 480 unique results (websites) in this study. For individual Realtor websites, each was categorized according to the web developer that created the site (If the web development company specializes in real estate then that company is named, if not we categorize it as a custom site. Custom meaning web pages developed by professional web developers that do not specialize in real estate websites or by individuals/amateur web developers) Other sites were categorized based on the type of site. Categories included Online Newspapers & Classifieds (Craigslist), National Portals like Realestate.yahoo.com, homegain.com and realtor.com.

OTHER Criteria
Our final weghted index is based on a number of factors such as population and search volume, boomtown index from Inc. Magazine, SEO Score, Ranking on Google, The age of the website, total number of backlins reported by Google and Alexa, and several other factors. Each factor was given a weight and all factors were combined to give a final score between 0 and 1, 1 being the highest possible index.